Hamilton brewery Good George started out with a group of friends wanting to make great craft beers.
Their belief was that beer can be so much better and more rewarding. It shouldn't be bland, full of chemicals, mass produced and boring. Nor should it be hard, pretentious or scary. Exploring and drinking beer should be enjoyable, simple and really rewarding.
Using less traditional hops than in their pilsner to deliver a more experimental hop aroma that leans more towards citrus and floral smells. A lighter base malt has allowed the hop aroma to dominate.