Hamilton brewery Good George started out with a group of friends wanting to make great craft beers.
Their belief was that beer can be so much better and more rewarding. It shouldn't be bland, full of chemicals, mass produced and boring. Nor should it be hard, pretentious or scary. Exploring and drinking beer should be enjoyable, simple and really rewarding.
They have reined in their IPA to make it a bit more friendly and approachable. It is much the same as their most popular beer but with more malt sweetness and slightly less bitterness.
This is a seriously tasty brew and very well balanced.